Elyara

A dermal filler brand built for the prescription pad first — practitioner trust, then patient discovery.

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category

Aesthetics • Medical

Scope

Ongoing advisory

Services deployed

DISTRIBUTION

Strategy

brand

Built for the prescription pad first.

Elyara is a dermal filler entering a category where the doctor is the channel and credibility is currency. We are leading the brand build from the ground up: positioning, narrative, and the medical-first story that gives clinicians a reason to recommend it.

The GTM runs in two waves. First, a seeding programme placing Elyara with 50+ doctors who set the bar in aesthetic medicine. Their adoption becomes the proof point for the consumer-facing launch that follows. Practitioner trust first, then patient discovery. Not the other way around.

[More work]

Other partnerships.

Capital, advisory and ambassador signings across beauty, fashion and sports.