Peep × Triptii Dimri
Capital and celebrity, timed to give the round visible runway and fund the campaign that followed.
category
Beauty
Scope
12 months • Active
Services deployed
Peep Beauty Celebrity Co-Ownership
Talent Strategy
Growth Advisory
Eyes Never Had Their Own Aisle… Until Now.
Finding the Right FitFour questions were put forth before starting:
Does Triptii being in this category make sense?
Does her audience resonate with what we’re building?
Will this hold trust beyond one campaign?
Is it wired into the business correctly?
Once all questions passed through, we moved to the next step.
Triptii’s RoleTriptii is front and centre of the film as Peep Beauty's co-founder, giving the brand stronger credibility.
The Product, In FocusPeep's proposition is simple: coloured contact lenses and liquid eyeshadows designed specifically for Indian eyes and skin tones. We’ve shaped its growth strategy in parallel structured Triptii's involvement as a co-founder. The product that was built for Indian eyes, the audience Triptii already owns, and the commercial roadmap, are all designed to move as one tight knit eco-system.
