Peep × Triptii Dimri

Capital and celebrity, timed to give the round visible runway and fund the campaign that followed.

We led the fundraise for Peep and onboarded Triptii Dimri as the face of the brand in the same window. The ambassador signing was timed to give the round visible runway. The round was sized to fund the campaign that followed.

Peep walked away with the working capital to scale and a brand ambassador whose audience maps cleanly onto the category.