Excelgenics × NuHer
A dual launch — parent company and hero brand — anchored by a signing that gives the category trust from day one.
category
Health • Nutraceuticals
Scope
Active launch
Services deployed
TALENT
Strategy
brand
A house, and a hero brand.
Excelgenics is a new nutraceutical company. NuHer is its first hero brand. We are running both launches in lockstep: strategy, digital, marketing, and the full go-to-market for the parent and the lead product.
To anchor NuHer in a category where trust is everything, we have signed Lisa Ray as the face of the brand. Her credibility in the wellness space gives the partnership a depth that surface-level endorsements cannot manufacture. A launch that lands with weight on day one, not after twelve months of paid spend trying to build it.
[More work]
Other partnerships.
Capital, advisory and ambassador signings across beauty, fashion and sports.
