KAAI × Tiger Shroff
Performance, energy and aspiration, fused into a single signing that gives the brand both scale and depth.
category
Fashion • Performance
Scope
Ongoing advisory
Services deployed
Strategy
Talent
brand
Mass-premium reach, anchored to a strategic seat.
Performance, energy and aspiration, fused into a single signing that gives the brand both scale and depth.
For KAAI, we serve as strategic advisors and brought Tiger Shroff on as brand ambassador. Tiger’s positioning, performance, energy and mass-premium reach gives KAAI both scale and aspiration in a single signing.
Our advisory mandate covers the broader brand build: how to deploy the ambassador across content, campaigns and channel partnerships so the equity created translates into measurable category share.
[More work]
Other partnerships.
Capital, advisory and ambassador signings across beauty, fashion and sports.
